Apr 17, 2011

Apple ranked 5th...!!??

Apple's brand ranking in the smartphone market was only fifth place .. !!??, Apple brand lost to Motorola, HTC, Sony Ericsson, and Nokia.

The survey was conducted by Harris Interactive, konsultan branding di New York, AS and Apple only gets a score of 59.3. Motorola at the top with a score of 64.4, followed by 60.6 HTC, Sony Ericsson 59.8, and Nokia 59.5. The average score of various brands surveyed smartphone that is 58.9.

"Apple may get praise from the market-responsive technology, but Motorola satisfy a wider number of markets," said Jeni Lee Chapman, Executive Vice President of Brand and Communications Consulting, Harris Interactive.

The survey was conducted in the U.S. to 25,055 consumers aged over 15 years between 11 January and 27 January 2011. Harris states that there were 1273 consumer brands delivered in 53 different categories including smartphones.

Interestingly, they are Apple was ranked second in the category of computer hardware. The first rank is held Hewlett Packard (HP) with a score of 69.9. Apple followed with a score of 68.3. Dell has been very strong in the U.S. market with sales far greater than Apple in third place with a score of 64.1 percent.



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